Let's say that you have a goal of earning $100,000 a year. Would you rather earn that by making a sale on a product that you earn $20, or by earning $1000 per sale? In this article we will talk about a unique home based business opportunity that arises when you sell big ticket items.

   Big ticket items are products that earn a commission of $1000 a sale or more. Most less experienced internet marketers will shy away from selling this type of product, although for anyone they could actually be a great method to get started as a result of the profit made per sale.

   It has often been said that as a rule, people have to see a message or product between 8 to 12 times before they are ready to make a decision to buy. This could even be more because of the amount of money involved in these type of purchases.

   If this is the case, then you should understand that you have a unique home based business opportunity selling big-ticket items, but you cannot refer traffic directly to your selling page. A better way to do it is to send traffic to a landing page and then capture their contact information for future follow up.

   The critical factor to make this home business opportunity work well is following up on your customers. You cannot count on a person bookmarking your website and coming back on their own.

   You need to take a more proactive approach and be contacting them on a regular basis, keeping your name and your product in front of them. You do this by using an auto responder to e-mail to your prospects.

   Auto responders allow you to quickly and easily create a form that captures the person's name, e-mail address, and any other information that you want. Your customer fills out their details, these are directed to the autoresponder, and they receive a sequence of pre-written, planned messages as a follow up.

   Many products that you sell as a big-ticket item have prewritten messages already in place for you. All you have to do is copy those into your autoresponder, personalize them, and you are ready to go.

   This is a very specialised field, and this is what makes it so unique. You eliminate the majority of your competition when you sell big-ticket items, because most Internet marketers are not selling anything.

   By utilizing this approach of a landing page, and autoresponder for follow-up, you increase the odds of making more sales and making your unique home based business opportunity profitable in the long run.